If you are using Google Adwords to promote your product or your service, you are looking to attract new visitors to your website, obtain new leads and eventually gain new customers. Based on Adwords reports, you enhance your campaigns by refining the keywords, changing your text on the ads and increasing your CPC. What you are trying to do is to have your ad within the top 3 in the search engine.
Now with the exclusive integration of Google Adwords in a CRM, Zoho allow you to calculate the ROI of your campaigns. You will know which lead came from your advertising effort and even which keyword led him to your website! Following your sales flow, you will get the amount of opportunities generated by a campaign. To sum up you will manage better your marketing investments!