As a company we use the emailing for these reasons:

  • providing product updates to our clients
  • sending our corporate news to our customers
  • prospecting possible clients for our different services

Previously we were using Zoho CRM to perform these actions. This tool is sufficient for major SME needs but one of its drawbacks is that you cannot be sure that the recipients receive and read the email.

We have been looking at different emailing software but we stopped. As a partner, we could enter the Zoho Campaigns beta.

Zoho Campaigns

We designed a newsletter format that matches MZ Consultants website and started using this new application. We have already launched 3 campaigns and are preparing our 4th. Here are the immediate benefits of using this tool:

  • synchronization with the CRM contacts, prospects and campaigns
  • reports are available for delivered vs bounced rates, opened vs clicked rates
  • improvement of follow up tasks
  • possibility to send campaign to 50,000 subscribers
  • campaign is shared in social networks

Example of Zoho Campaigns

Currently Zoho Campaigns is still in beta and will soon be made available to public but you can start using it.